It is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.

Article available at:
How to launch your marketplace, Christóbal Gracia

Sources and further reading:
How To Structure A Marketplace, TechCrunch
The concierge marketplace model, Marketplace Academy
How to promote your online marketplace with email marketing, Marketplace Academy
7 proven strategies for launching a marketplace, Aaron Epstein
Should Your Company Blog?, Jay Acunzo
The Beginner's Guide to SEO, Moz
The SEO's Guide to Content Marketing, Moz
Don’t Launch, Eric Ries
Network Effects Aren’t Enough, Harvard Business Review
How to Launch Your Digital Platform, Harvard Business Review
How To Get Media Coverage For Your Startup: A Complete Guide, OnStartups
The Product Hunt Handbook, Justin Jackson Video:
Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!