The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.

Article available at:
How to find the best marketplace growth strategies, Juho Makkonen

Sources and further reading:
A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz
Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy
How Not to Die, Paul Graham
Conquer one city at a time – An interview with Tristan Pollock, Marketplace Academy
Network Effects Aren’t Enough, Harvard Business Review
Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinverg & Justin Mares
The Bullseye Framework for Getting Traction, ishanmishra.in
The 19 Channels You Can Use to Get Traction, Gabriel Weinberg
8 strategic hacks for building marketplace liquidity, William Hsu
The Beginner's Guide to SEO, Moz
How to Create a Successful E-commerce Store, Neil Patel
How to turn your marketplace into a community, Marketplace Academy
Airbnb: The Growth Story You Didn't Know, Moving from the niche to the masses, VersionOne
Starting a marketplace is hard. Scaling a marketplace is harder, Oisin Hanrahan

You can learn more about building a marketplace at www.sharetribe.com/academy/.

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