Tony Carroll is a Senior Automotive Strategist at Google. He collaborates with individual dealers and OEMs to consult on Google’s digital solutions and to develop scalable programs that support brands and drive results.

With 12 years in the OEM space before his arrival at Google, Tony has an extensive automotive background. In this episode, he walks us through his journey and explains how Google has its sights set on aiding the Automotive Industry and what that means for dealers. He also sheds light on how a strong e-commerce presence can lead to more effective tracking and accountability in the car buying process.

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