The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!

Article available at:

How to turn your marketplace into a community, Christóbal Gracia

Sources and further reading: 

PaulCamper’s community-building playbook for marketplaces, Marketplace Academy 

Two-sided Podcast, Sharetribe 

Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista 

How to build trust in your marketplace, Marketplace Academy 

How to find the best marketplace growth strategies, Marketplace Academy 

Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy 

Three reasons why marketplaces fail (and how not to), Marketplace Academy 

The Fascinating Psychology Behind the Yelp Elite Program, CMX 

Airbnb: Belonging, Airbnb blog Etsy Embraces Mass-Manufacturing, Wired 

The Power Of Online Communities, Neil Perkin 

Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months, Tech Crunch 

Brick by Brick: A free guide to building awesome communities, Sacha Greif 

How Reddit Got Huge: Tons of Fake Accounts, Vice 

Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global 

Video: Thumbtack’s Marco Zappacosta & Requested’s Sonny Mayugba share super-growth tactics, This Week in Startups 

Read more about marketplaces at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!