Allis Markham is an award-winning master taxidermist based in Los Angeles, California. She’s the founder of Prey Taxidermy, who works closely with museums all over the globe.

She’s also a former professional marketer, transitioning from marketing to taxidermist after a highly successful career which ultimately led her into the executive ranks at Disney.

Her brand is a carefully executed version of “her perfect self”, and she’s been featured in countless publications and is the subject of the feature documentary “Stuffed”, which is available for download on Amazon.

In today’s episode, Allis and I dive into how brand and persona intersect in today’s world of DTC marketing, and how carefully curated brands need to be -- especially when they are an extension of an actual person.

This is an amazing tale of a person leveraging DTC to manifest their perfect scenario, and highly inspirational.

Go ahead and give it a listen!

-Rob

Stuffed on Amazon

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