There is a feature of the iPhone (and most other phones I would imagine, I’m hopelessly lost to the Apple hype train) that is irrefutably the best feature of the phone. It is not the above average camera (Samsung kicks its ass in my opinion), it’s not the design and how sleek it looks, it’s not the fact that it makes me look cool when I whip it out. It is the airplane mode function. With a swipe and a tap, I can turn the device from a portal to the infinite distraction machine that is the internet into a shiny paperweight.

Deep Work is the reason my phone is on airplane mode at least 50% of the time. This book is the reason I am many times unreachable, much to the chagrin of my friends and clients. It is also the reason I have been able to work on my business and my brand consistently over time. It is the reason my design work has gotten stronger, the reason I’m learning faster and the reason my general productivity (the ability to get things done) has doubled or maybe even tripled.

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