We can all agree that the biggest online advertising platforms today are Facebook and Google. Facebook currently has two billion monthly active users, while there are 2.3 million searches performed on Google every second. Google ads reach billions of people every day. Those 2 platforms have always been in direct competition, and businesses use them to increase their leads and sales, as well as find new customers.

Let’s take a look at those two platforms and see how they can be used to advertise online.