Facebook advertising is one of the biggest advertising platforms in the world. Although it’s a bit confusing to master all the features that the platform provides, there are some tools that are essential to learn and implement if you want to succeed. Whether you are already advertising on Facebook or planning on starting soon, there is one key tool that you should start using right away, called the Facebook Pixel. 

Let’s see how the Facebook Pixel works, and how you can use it for retargeting and creating a lookalike audience