Jim Williams is a graphic designer, typographer, university lecturer, and the author of Type Matters!—a book that’s part history lesson, part practical guide, and an essential resource for mastering the fundamentals of typography.Back in university, our tutor Andy Bainbridge insisted everyone get a copy of Type Matters!—and for good reason. It became a daily tool for both Kristian and me, guiding us through countless projects and helping us avoid the classic rookie mistakes that haunt early typographic work. It stayed with us through our early careers and still informs how we approach type today.We’re incredibly grateful to Jim for joining us on the podcast, and even more so for the wisdom he passed down through his book. The tips and methods he shares have stood the test of time—we still use them and pass them on to newcomers in the industry.Now, in an era where even AI can generate type-driven visuals with surprising polish, Type Matters! serves as a reminder that real craft, care, and understanding can’t be automated. If anything, the book’s value is only growing.Big up Jim and we make sure you grab a copy of Type Matters! in the links below.EPISODE LINKS:Type Matters book: https://www.amazon.co.uk/Type-Matters-Jim-Williams/dp/1858945674WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt