Wes Davenport is the Culture Marketing Manager for Universal Music Group, where he partners the company’s artists with brands, universities, non-profits and lifestyle outlets. His team manages UMUSIC Experience, a national network of the most driven and creative college students.  Prior to joining UMG, Wes founded marketing and PR agency ECHO AVE, serving clients like Red Bull, the Mercy Lounge complex and a roster of developing artists. In our conversation, he shares tips for creating sleek content on a budget and the most out of the box stories he’s produced with Universal artists. Now to our episode with Wes Davenport. Visit umusicexperience.com (http://umusicexperience.com/) and @umusicexperience on Instagram to learn more.