The 8th episode of the 2nd season of podNECE presents a study that introduces a specialized decision-support model designed to help small and medium-sized enterprises (SMEs) successfully navigate digital transformation. By integrating cognitive mapping with the Best–Worst Method (BWM), the authors identify and prioritize 173 criteria that influence how technology adoption impacts firm performance. The study emphasizes that governance and leadership are the most critical determinants for success, outweighing traditional market factors. Expert validation from COTEC Portugal confirms the model’s practical utility in bridging the gap between theoretical innovation and real-world business application. Ultimately, the framework serves as a strategic tool for managers to evaluate their digital readiness and optimize resource allocation in a competitive landscape.

https://www.doi.org/10.1007/s10479-025-07023-7

podNECE is a podcast by NECE - Research Centre for Business Sciences, University of Beira Interior, Portugal.