The Flow State Podcast

S02 E09 - Stu speaks to Amanda Behre about the mid-career challenges we face in marketing, her new business Dear Thrive, and how the last few years of turmoil are shaping us both at work and in life


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Stu and Amanda Behre discuss the challenges and opportunities faced by mid-career marketers. Amanda, who recently launched a business called Dear Thrive, explains that her platform connects mid-career professionals with coaches and advisors to address various work-related issues, from soft skills like communications and leadership to technical expertise like navigating new technologies.

They explore the pressures of this career stage, the changing landscape of marketing due to technology and economic factors, and the importance of soft skills and networking for professional growth.

The discussion also touches on the concept of a "marketing ceiling" in APAC and the challenges and possibilities of switching industry categories.


Guest: Amanda Behre

Amanda Behre leads with curiosity, empathy, and intuition; qualities shaped by her experiences across 20+ countries and professional roles in Australia, the US, and UK.

Her executive career spans comprehensive marketing and communications leadership, from consumer and B2B marketing to digital strategy and corporate communications.

At Wotif, Amanda transformed commercial partnerships into strategic relationships that doubled revenue growth, while her acquisition experience with CarsGuide, Autotrader, and Expedia Inc. strengthened her change management expertise.

Having navigated multiple sectors from travel to ecommerce and automotive, Amanda combines data-driven decision making with technology scalability.

A respected media spokesperson and industry contributor, her greatest passion remains building high-performing teams where individuals thrive and deliver measurable business impact.

  • https://www.linkedin.com/in/amandabehre/
  • https://www.linkedin.com/company/dearthrive/
  • https://dearthrive.com/
  • Host: Stuart P. Turner

    Stu has over 20 years of experience in digital strategy and product development across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses.

    He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/).

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    The Flow State PodcastBy Stuart P. Turner