Former journalist Alex Malouf has carved out a niche as a lively voice in the Middle East's burgeoning media scene, combining razor-sharp observations with a keen understanding of the forces that underpin the region's digital transformation. Much of which, no doubt, is informed by Malouf's day job at P&G, where he manages reputational affairs for the Middle East's largest FMCG. Malouf's experience and roots in the region are not the only things that set him apart — he is also a highly visible advocate for modern public relations, serving in senior roles on numerous industry organizations.

https://www.linkedin.com/in/alexmalouf/

https://www.linkedin.com/pulse/does-anyone-have-any-idea-when-middle-east-brands-purpose-alex-malouf/

https://alexofarabia.com/2019/09/13/getting-pr-creative-technology-stunts-and-film-making-inspirations/

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