The Orbit Shift Podcast

S02E01: Content, commerce and community: How The Better India found the Holy Grail of Media


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In a world flooded with content, how do you stand out as a digital media company? How do you then build this community up to 90 million readers? How do you grow profitably? 
The answer has a lot to do with community. And of course, content and commerce. 

In the first episode of our second season Dhimant Parekh, Founder of the Indian digital-media platform ‘The Better India’ talks to us about how he married content, commerce, and community to build his company. 

He talks about

🚀 His early journey and the inspiration to build The Better India

🚀 What he looks for in early-stage hiring

🚀 Cracking his first corporate client

🚀 Starting The Better Home and scaling the business

🚀 How founders should manage personal finances

🚀 His lessons from fund-raising   

Listen in.

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About the Guest

Dhimant Parekh is an impact entrepreneur. He built and grew The Better India, a social and environmental impact-focused digital platform with a reader base of 90 million. He then built India’s first e-commerce marketplace for sustainable products to connect MSMEs to conscious customers. Most recently he launched India’s only DTC subscription box of sustainable products called ‘The Better Home’. 


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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian  

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The Orbit Shift PodcastBy Freshworks Inc.