In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".

Article available at: 

Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy 

Sources and further reading:

How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy. 

Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!

How to build your marketplace supply. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy. 

Real businesses. Indie.VC

Do things that don’t scale. Paul Graham

Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy 

How to find the best marketplace growth strategies. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

How to do local content marketing for marketplaces. Sjoerd Handgraaf, Marketplace Academy. 

How I built a bootstrap marketplace. Mike Williams, Marketplace Academy

Ramen profitable. Paul Graham

How to choose the right marketplace business model. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

AirBed & Breakfast profusely presents Obama O’s and Cap’n McCains.

List of software tools mentioned:

Sharetribe Flex: low-code marketplace software

Instapage: landing page builder

Webflow: landing page builder

Typeform: form and survey builder

Airtable: database management

Calendly: booking and time management

Zapier: automation

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!