"I always ask people right from the start to talk to me and decide what you want to be famous for… So, what's your intention in terms of that space and getting tasks done? … What's your intention in terms of the relationships that you want to have? What's your intention for the reputation of the team that you will serve?" 

S02E07 of the Rethink Culture podcast shines the spotlight on Bruce Sullivan, keynote speaker, author, and business leader, voted Australian Keynote Speaker of the Year. Bruce has entrepreneurial experience leading people, and he teaches culture, teams, and relationships. He started managing his first business at 19 and a staff of 130 employees in nine retail sites by 22.

Bruce's encounter with Mrs. Evans while he was doing community service in high school was the catalyst that shaped his approach to work and life, orienting him towards problem-solving and serving others. He now coaches leaders, sharing his knowledge and experience.

The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, by turning culture into a KPI. Visit rethinkculture.co to see how you can create a healthier culture at your company.

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to find out:

• Why it's important to acknowledge the existing culture within your organization and use it as a starting point for making changes.
• What are Bruce's 3 key points: the frequency of interaction, the brightness of the future, and the intention.
• How to address the "ants at the picnic," the individuals in your company that do not contribute positively to the culture.
• How Bruce became an accidental entrepreneur at the age of 15 and how his early experience, his insight and empathy set him apart from other speakers. 
• What clarity of intentions in communication is and why leaders should overcommunicate.
• How to be aware of your own intentions by asking what you want to be famous for.
• Who Mrs. Evans was and what was her catalytic role in teaching Bruce formative life lessons.
• How to approach feedback by fostering psychological safety and embracing curiosity.
• Why we need to be curious about other people's intentions and not judge them by their actions alone.

Further resources:

• Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher and William L. Ury: https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0143118757 
• The Global Negotiation Initiative: https://www.pon.harvard.edu/category/research_projects/global-negotiation-initiative/