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S02E10: Johanna Flower, Former CMO of Crowdstrike on building a marketing org that can take your startup to an IPO
Wen Johanna Flower joined Crowdstrike in late 2014, cybersecurity was a growing field with a large number of vendors supplying solutions to enterprises. Worldwide spending on information security was expected to grow 4.7% to $75 billion in 2015, according to Gartner.
Dozens of companies with competing products were in the market. Through her six-year career at the company, Johanna successfully led Crowdstrike’s marketing organization to differentiate the product, launch outside the United States and cross over $700 million Annual Recurring Revenue (ARR) all the way to a successful Initial Public Offering in 2019.
In this episode, the marketing leader takes us through her journey at Crowdstrike and explains how to build a world-class marketing org that can take a company public.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Johanna Flower has been leading global teams and growing companies for the past 20+ years. Most recently, Johanna served as CrowdStrike’s Chief Marketing Officer (CMO) – leading all elements of global Marketing at CrowdStrike including directing the brand, corporate communications, go-to-market strategies, and demand generation from 2014 to 2020. Johanna played a critical role in CrowdStrike’s initial public offering (IPO), largely hailed as one of the most successful cybersecurity IPOs in history. Prior to joining CrowdStrike, Johanna held the role of SVP and Chief Marketing Officer at Websense, Inc. (now Forcepoint LLC).
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian
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By Freshworks Inc.Wen Johanna Flower joined Crowdstrike in late 2014, cybersecurity was a growing field with a large number of vendors supplying solutions to enterprises. Worldwide spending on information security was expected to grow 4.7% to $75 billion in 2015, according to Gartner.
Dozens of companies with competing products were in the market. Through her six-year career at the company, Johanna successfully led Crowdstrike’s marketing organization to differentiate the product, launch outside the United States and cross over $700 million Annual Recurring Revenue (ARR) all the way to a successful Initial Public Offering in 2019.
In this episode, the marketing leader takes us through her journey at Crowdstrike and explains how to build a world-class marketing org that can take a company public.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Johanna Flower has been leading global teams and growing companies for the past 20+ years. Most recently, Johanna served as CrowdStrike’s Chief Marketing Officer (CMO) – leading all elements of global Marketing at CrowdStrike including directing the brand, corporate communications, go-to-market strategies, and demand generation from 2014 to 2020. Johanna played a critical role in CrowdStrike’s initial public offering (IPO), largely hailed as one of the most successful cybersecurity IPOs in history. Prior to joining CrowdStrike, Johanna held the role of SVP and Chief Marketing Officer at Websense, Inc. (now Forcepoint LLC).
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian