Only Way To Fail

S02E11 - Discussing the 800 Pound Gorilla (and how Quad 1’s are better than Quad 3’s)


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Description 

This week Tyler is in Tennessee, Garret discovers his Quad 1, James gets to be a bulldozer, and Darin sends an all company email (almost). All of that and the guys discuss an 8 week slide in sales.

Show Notes 

00:00:00 - Pre Show

Morning routines mess with Netflix habits at night

  • Using “daylight savings” to your advantage

    00:01:57 - Show Start

    Making things awkward trying to move forward without a Tyler to cue Follow-Ups

    00:04:18 - Follow-Ups (James saves the day)

    Garret - Sandler Update

    Cookbook for Success

    What do you want and need

  • What money do I need to make to achieve it

  • How does that look at a daily activity level

  • Prospecting Cookbook

  • Prospecting Worksheets

  • Realtime follow-up from “literal” Darin

    “Net New Conversations means?”

    00:08:53 - The Headlines

    Darin

    Reached the end of the Q1 Epic in Strategic Product

    Darin sent “Level 10 Overview Email” to the entire company (in a special Darin kind of way)

  • Fill in project

    Helping support team move into Hubspot as new support system

    The Tyler and James monkey has landed with “DIM”

  • Level 10 disaster of a planning meeting (recovered with a second planning)

    Kicked off successfully

  • Darin tells a Story (just like C-3PO)

    Darin vs James on “fear of the unknown”

    Depends on your definition of what’s “hard”

  • Garret

    LT L10™ - Scored a 4.2

    Single issues discussed and not solved

    FUD around sales

    Sales lost its fun

  • James is a couch and Garret’s “cute” when he’s angry

  • Retail and 3PL Sales L10™ - both scored a 4

    Put everything in the light

    Pressure of sales has everyone down

  • Acknowledge the failure and take the opportunity to create value within it

    Garret gives the team a “Braveheart like” speech

  • “Once you put light on things, they lose their power”

  • Put the gorilla in the light

  • James

    Midwest Tech Connection

    Conversation with 30+ Venture capital firms

    Used some commitments during a “rough” call (it ended early)

  • EO Mentor meeting

    Communication styles (good, bad)

  • Who not How book recommendation

  • Quad 1 work in Hubspot

    Bulldozer style cleanup

    Now slowly building back up

  • Hubspot health Dashboard

  • Darin was “very mean” to James

    Worst meeting James has had

    Garret takes proper credit for the failure

    Tyler’s not here, so its his fault

  • Darin (round 2)

    Product team L10™ was “OK” (without both James and Tyler

    00:41:09 - Topic 2 (1) - 800 pound elephant (Sales stopped 8 weeks ago)

    Sales fell flat on its face from a 30 story building

  • Took weeks to come to light

  • Question 1 from Darin

    What Broke?

    Garret’s answer: The sales oversight machine (broke or...didn’t exist)

    Step 1 put out the fire (manual and effort)

  • Step 2 build the machine

  • James’ answer: 

    Missed contracts for 1 week

  • Missed contracts for 2 weeks

    Started some conversations

  • Missed contracts for 3 weeks

    This is bad

  • Started digging in week 4

  • Week 5 comes

    Contracts signed is a great “trailing” indicator to track

  • Plenty of vanity KPIs

  • Leads is great leading indicator

  • So if you have the beginning and the end (what’s tracking all the middle steps)

  • TL;DR: Leads were coming in, the machine in the middle stopped, nothing was coming out the other end

  • Half million dollar (mess) up

    “Can’t change that. We’ve done bought this. How do we get a half million dollars of value?”

  • James learned 3 things

    Need the sales oversight machine

  • He let sales get too far away from him

  • This is a quad 3 for Garret (sales management)

  • Question 2 from Darin

    If we haven’t had the machine, how have we avoided this historically?

  • Question 3 from Darin

    How much of this is my fault for being removed from the leadership team?

  • Garret discovers his Quad 1 (with a little help from James and a sales slump)

    01:08:03 - Questions and Long Answers 

    N/A This Week

    01:08:04 - End of Show 

    “God those show note are good and the email is maybe the best part”

    01:08:50 -  After Show - James’ Espresso

    WARNING - It goes full coffee nerd

    The Credits

    Hosts, Garret Richardson, Tyler Samples, Darin Kelkhoff, and James Maes

  • Show Notes by Garret Richardson

  • Proofing and Title by Darin Kelkhoff

  • Editing, Mixing, and Mastering by Brenton Wainscott

    ...more
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    Only Way To FailBy Garret Richardson, Tyler Samples, Darin Kelkhoff, James Maes