Rajiv Srivatsa co-founded Urban Ladder, a top online furniture brand in 2012.  With over 5000 designs across 35 categories such as living, dining, bedroom, study, and decor, Urban Ladder was established as an online-first brand. The company went on to become one of the most loved brands in India and was sold to Reliance in November 2020. 
Srivatsa now leads global venture capital firm Antler in India. The firm has plans to invest in over 150 early-stage startups over four years. In this episode, Rajiv talks to us about product-market fit, early-stage fundraising, the professional growth of a founder, and more. 

You can follow Rajiv on Twitter. 
Reference to the minimum viable product meme was from Henrik Kniberg's blog.

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About the Guest

Rajiv Srivatsa has 18+ years of experience in building scalable products and companies across B2C commerce, B2C tech, mobile and supply chain. He Co-founded Urban Ladder and helped build it towards becoming the #1 omnichannel brand for furniture in India.  He currently leads the deployment and operations of global early-stage VC firm Antler in India.

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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian