What is the biggest hesitation for consumers when considering an electric vehicle purchase? How should dealers start to think differently about marketing EVs to their consumers? Listen in as AJ Detrick, Head of Sales in the US for Swedish automotive brand Polestar, answers these pressing EV questions – and more.

AJ shares sales techniques, his thoughts on consumer adoption to EVs and his personal experience driving EVs, plus a look at how Polestar’s business model helps them develop interpersonal longevity and relationships.

In this episode you’ll hear:

AJ has had the opportunity to oversee tremendous sales gains and forecast future growth for Polestar while supervising all sales and retail operations. Previously, he held positions at Volvo Cars North America and has over 15 years of experience in various sectors of the automotive retail industry, such as customer service, fleet and marketing.

For more about AJ, visit his LinkedIn profile.

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