The Story of Software

S02E20 Balancing Product & Software Development


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Peter Kisel, CTO at Cyrkl, joins us to talk about balancing product and software development, especially in the earlier stages of a company’s growth.

Cyrkl is Europe's leading circular waste management platform and Peter shares some context about the company, the challenges they are facing as they continue to innovate, and striking the right balance between product and software development. 

Hands-on Coding vs Managing Software Teams:

As a company grows and the needs of the business scale up, the role of a CTO and the roles of each individual team member go through change. The roles of team members - business or technical - evolve from being generalists who are ready to take on different roles, to specialists who have the resources to focus on a specific area of work and excel at it. 

So, how do you scale and delegate tasks as the definition of work changes? What are the strategies and best practices to follow in order to achieve a successful and scalable team structure?

Some of the topic covered include:

  • The changing people needs of the business over time
  • Lessons learned in scaling a business and software teams
  • Scaling the infrastructure and the product as the business grows
  • The perfect balance between product and software development


Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

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