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S02E31: Decoding Value SaaS with Prasanna, Partner at Upekkha
When you sell subscriptions to a SaaS product that needs to be renewed frequently, it is necessary to prove the value of your product to customers every day. This not only prevents them from churning but also eventually makes them evangelists for your product. This is the essence of value SaaS.
In our latest episode of The Orbit Shift Podcast, we talk to Prasanna Krishnamoorthy, the Managing Partner at SaaS accelerator Upekkha about value SaaS.
We discuss how founders, can cut through the noise and build a sustainable SaaS company including how to find early adopters, which customers to target, how to position and build a website, and how to have successful fundraises.
Listen in.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Prasanna Krishnamoorthy is a partner at Upekkha, where he works with founders to build capital-efficient Value SaaS businesses. He is a full-stack growth driver who has coached more than a hundred entrepreneurs during his time at Upekkha, Microsoft Accelerator, and iKen. While working with these entrepreneurs, Prasanna has created frameworks for early-stage founders to accelerate growth predictably, scalably, and profitably. Prasanna was part of two B2B startups between 2005-2012 and also worked at Amazon, Microsoft, and Tejas Networks. He has a Master's Degree in Telecommunications from the University of Texas, Dallas, and a Bachelor's Degree in Electronics and Communications Engineering from CEG, Chennai.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc, a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian
View all episodes
By Freshworks Inc.When you sell subscriptions to a SaaS product that needs to be renewed frequently, it is necessary to prove the value of your product to customers every day. This not only prevents them from churning but also eventually makes them evangelists for your product. This is the essence of value SaaS.
In our latest episode of The Orbit Shift Podcast, we talk to Prasanna Krishnamoorthy, the Managing Partner at SaaS accelerator Upekkha about value SaaS.
We discuss how founders, can cut through the noise and build a sustainable SaaS company including how to find early adopters, which customers to target, how to position and build a website, and how to have successful fundraises.
Listen in.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Prasanna Krishnamoorthy is a partner at Upekkha, where he works with founders to build capital-efficient Value SaaS businesses. He is a full-stack growth driver who has coached more than a hundred entrepreneurs during his time at Upekkha, Microsoft Accelerator, and iKen. While working with these entrepreneurs, Prasanna has created frameworks for early-stage founders to accelerate growth predictably, scalably, and profitably. Prasanna was part of two B2B startups between 2005-2012 and also worked at Amazon, Microsoft, and Tejas Networks. He has a Master's Degree in Telecommunications from the University of Texas, Dallas, and a Bachelor's Degree in Electronics and Communications Engineering from CEG, Chennai.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc, a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian