As Co-Founder and Partner at Jjellyfish, a sales consultancy with experience guiding 120+ early-stage startups, Jen Abel has seen how early-stage sales teams can fail. 

In this episode of The Orbit Shift Podcast Jen talks about why the onus lies with founders to make the early sales and get direct feedback from their customers about their product. She talks about the difference between a buyer and a user, how founders can hit the $1 million revenue mark, how to set up a sales team post the $1 million mark, how sales teams should go about prospecting, and how founders can convert a product-led growth engine to a top-down sales motion. 

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About the Guest

Jen Abel is the Co-founder and Partner at Jjellyfish, an NYC-headquartered sales consultancy that has supported 120+ early-stage B2B startups in finding product-market fit in the U.S. market. Jjellyfish has had the opportunity to support Founders at startups including Atlan, Mesh.ai, Factors, and partnering with various funds including Sequoia, Accel, Blume, and 3one4 capital.

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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian