When I sat down to chat with Luis Miguel Messianu, I had no idea what to expect. I mean, he’s the son of Romanian immigrants and was raised in Mexico. The cultural implications of this are tremendous.

However, during our conversation, I got the overwhelming feeling that I was speaking to a leader who is a maverick in our industry. Someone who is unapologetically sincere as he is smart.

How else could he have amassed a career as profound as he has?

What did we talk about?

✖︎ How brands like Coors, Pepsi, and McDonalds continue to stay relevant year after year

✖︎ Why DE&I isn’t enough in the branding/advertising industry

✖︎ Why brands must address multicultural marketing and how they can do so successfully

Cheers to a great week, Branders, and thanks for all the support.

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Happy listening!