<p>CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a good word to use and explore alternatives. Joined by Valerie Kroll (Search Discovery) & Connor Wilkinson (Asda Walmart)</p>

CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a good word to use and explore alternatives. Joined by Valerie Kroll (Search Discovery) & Connor Wilkinson (Asda Walmart)

<p>CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a good word to use and explore alternatives. Joined by Valerie Kroll (Search Discovery) &amp; Connor Wilkinson (Asda Walmart)</p>

S02EP3 - Should we be calling it CRO?

Experimentation, A/B Testing, CRO. Call it what you may. Conversionations is the podcast to listen to, to get your optimization fix. Hosted by Manuel da Costa along with guests Chad Sanderson, Tim Stewart and many more.

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S02EP3 - Should we be calling it CRO?

S02EP3 - Should we be calling it CRO?