In this episode of the GESTALTEN podcast, host Martin Groschwald, CEO of Konzepthaus speaks with Wonkyu Kang, VP and Head of the Kia Future Design Group.

This episode takes an in-depth look at the vital role of team culture and design education in Korea's thriving automotive industry. We explore how these elements have shaped Kia’s global success, driving innovation and collaboration on a worldwide scale.

The conversation touches on the influence of Korean culture—marked by curiosity and a drive for innovation—on design practices, as well as the evolution of design education in Korea and its impact on nurturing creative talent. Finally, we highlight how Kia’s holistic approach and digital advancements are setting new standards in the world of car design.

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