In this episode of the GESTALTEN podcast, host Martin Groschwald, CEO of Konzepthaus speaks with Pratap Bose, Senior Vice President and Head of Hyundai Design Center.

In this episode, CEO Martin speaks with Pratap Bose, Chief Design & Creative Officer at Mahindra Group, about the evolution of automotive design in India. They explore how India’s unique, highly competitive market has shaped design challenges and opportunities, from the rise of electric vehicles to the burgeoning two-wheeler market. Pratap shares insights into the cultural relevance of Indian design, the importance of creating globally competitive products, and the critical balance between cost, design, and performance that defines success in the Indian market. Reflecting on his career, he discusses the early lack of role models in Indian automotive design, Mahindra’s bold vision for EVs, and the need for collaboration and innovation to push the boundaries of what’s possible in this fast-changing industry.

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