109 Rules of Storytelling: Rule #3

"When you tell transformational stories, hormones like dopamine, oxytocin and endorphins flood the brain. These hormones trigger the emotions which help to connect with your audience. They build trust & empathy. When you don't tell transformational stories, you don't get that connection."

💙 Buy the 109 Rules of Storytelling at BetterStories.org 💙

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Recommended watching:

David JP Phillips TED Talks

• The magical science of storytelling
• How to avoid death by PowerPoint
• The 110 techniques of communication and public speaking