How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.

Article available at:

Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy 

Sources and further reading:

What Crawl Budget Means for Googlebot, Google Search Central

Spam policies for Google web search, Google Search Central

Duplicate content: Causes and solutions, Joost de Valk, Yoast

How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter

How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy 

How to turn your marketplace into a community, Cristóbal Gracia, Marketplace Academy 

Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast

SEO experts to follow:

Amanda Jordan is a digital strategy director who helps companies nail their SEO strategy.

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!