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S03E07: Creating Demand with Leo Taylor and Aaron Thomas @ BUG
Eating insects might sound like a playground prank, but entomophagy is a staple part of the diet in 80% of the world’s countries.
That’s what Leo and Aaron from BUG are here to tell us. They are revolutionizing the food chain by introducing insects into the nation’s diet via meal plan delivery services.
But they have a job on their hands. They are having to create the demand for a product that many people would squirm at! All whilst launching during the lockdown.
From a startup perspective, it doesn’t get tougher than that!
Feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.
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By Dan and Nana ParryEating insects might sound like a playground prank, but entomophagy is a staple part of the diet in 80% of the world’s countries.
That’s what Leo and Aaron from BUG are here to tell us. They are revolutionizing the food chain by introducing insects into the nation’s diet via meal plan delivery services.
But they have a job on their hands. They are having to create the demand for a product that many people would squirm at! All whilst launching during the lockdown.
From a startup perspective, it doesn’t get tougher than that!
Feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.