In this episode, Sharon speaks to Emmy Dent, a TikTok influencer and founder of mortgage broker Arise Financial. 

Sharon finds out what influenced Emmy’s relationship with money, discovers how she has built a following of over 140,000 people who are keen to benefit from her no-nonsense advice, and hears how TikTok has become an unexpectedly successful tool for generating new business.

During their conversation, Emmy also explains to Sharon why she believes that young people should be taught how to manage their money from an earlier age, and describes how her partnership with Citizens Advice and TikTok has supported people to make better-informed financial decisions.