Today, we’re taking a journey across the globe to Chile, where I had the pleasure of speaking with Nicolás Parra, COO of Bubba Autoparts.

As the fourth-generation leader of a family-run business, Nicolás offers a fascinating perspective on navigating the challenges of the Chilean aftermarket, a market as diverse and dynamic as the country itself.

We’ll dive into what makes the Chilean automotive landscape so unique, how Nicolás has embraced innovation and digital transformation to modernize the business, and the crucial role of quality and education in building trust with customers and workshops. Plus, we’ll hear Nicolás’s thoughts on the future of the industry and what it takes to sustain a legacy in a rapidly evolving world.