Recorded live at Money 20/20, Ian Horne, CMO at Ubyx and author of Why DeFi Matters and the Let Fintech Grow blog, joins the Get Started Podcast to bring a writer's clarity and an operator's experience to the question of fintech durability. With funding cycles tightening and the bar for what constitutes a real business rising, Ian examines the mistakes fintechs make, the tension between growth and profitability, and what founders need to understand now if they want to still be standing in five years. Thoughtful, sharp, and essential listening for anyone serious about building in financial services.