Episode Two of the Started Advisory Board Podcast is here!

Fintech often falls into the trap of overexplaining the tech while under-explaining the value. David Savage and Sarah Kocianski break down how to create messaging that real users can actually relate to, without sacrificing credibility. From Southeast Asia to the UK, they compare what resonates in different markets, how to communicate financial wellbeing in plain terms, and why human stories always land harder than features.