In today's episode, Iet's go out on a limb and strategize how CrossFit can reach 30 million athletes by 2030. In order to do so, we look at CrossFit's current standing, the way it interacts with its affiliates, and its marketing strategies. 

Above all, let's make the case that a singular app could be the solution to the impediments CrossFit faces and how it could revolutionize the experience for new entrants. If you agree that CrossFit works, then we need to clear the fragmented landscape of current CrossFit and fitness apps and allow CrossFit HQ to message the potential consumer directly, and to help the affiliates and membersship communicate more effectively and grow. Big vision, big goals, big successes.

As we wrap up, we invite you the listener, to join this discussion about CrossFit's future. Share your ideas and thoughts and let's collectively brainstorm on how CrossFit can reach its audacious goal. After all, together we can all help to rid the world of chronic disease.

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The Botox and Burpees Podcast is also available in all the usual channels and YouTube.