Topic

The What, Why and How of Web Analytics

Summary

Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.

Panelists

Calvin French-Owen @calvinfo http://calv.info

Andy Elliott https://www.linkedin.com/in/andrewwelliott

Host

Ray Shan @rayshan https://shan.io

Links

Segment

https://segment.com/

Google Analytics

https://www.google.com/analytics/#?modal_active=none

Mixpanel pushing for meaningful metrics beyond pageviews

http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/

Adobe Analytics (Omniture)

http://www.adobe.com/marketing-cloud/web-analytics.html

Amplitude

https://amplitude.com/

Customer.io

https://customer.io/

Amazon Redshift

https://aws.amazon.com/redshift/

Google BigQuery

https://cloud.google.com/bigquery/

Automated instrumentation

Google Analytics autotrack

https://github.com/googleanalytics/autotrack

Heap

https://heapanalytics.com

Coverage on “data lake”

https://martinfowler.com/bliki/DataLake.html

http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html