WHAT DOES YOUR MUM THINK

S05 E06: Derek & Eric – Smart Brains & Big Ideas (Adam Swan & Alex Stewart)


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In this episode, we sit down with Adam Swan and Alexander Stewart – founders of design studio Derek & Eric – to unpack how the deliver simple ideas, smart systems, and visual wit can turn tired brands into distinctive icons.


From their roots from JKR to building a studio powered by trust, clarity, and craft, they break down:

— Why timeless brands start with strategy

— What makes a creative partnership work

— How they stay sharp, honest, and collaborative...even when they disagree


⚠️ If you’re a designer, strategist, or creative who’s done with surface-level branding, this one’s a must.


🎧 Tune in to hear stories behind work for Innocent Drinks, Fox’s, and more, and walk away with tools to make your own work hit harder and last longer.


Enjoy people 🩷

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WHAT DOES YOUR MUM THINKBy Kristian Shepherd