Uncover the latest customer expectations of medical affairs in this episode of the GOLD podcast, which sees the team speak with not one but two MA leaders from top healthcare consultancy firm, ZS. Join guests Sarah Jarvis, Global Lead for the Medical Consulting Practice, and Sunil John, Principal and Co-Lead Global Medical Affairs Practice, as they delve into ZS's latest medical affairs outlook report. Find out what customers want from omnichannel, lifecycle medical education preferences and so much more. If you're interested in learning more about the topic areas discussed in this episode, check out the following content:

• Revealing the true value of medical affairs
• 5 ways pharma can ensure omnichannel success
• The ZS medical outlook report 2023
• Last week's episode: Translating policy into action