On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases.

As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when it comes to fraud and scams. It’s a common issue in the BNPL sphere. 

Accrue Savings is providing an opposite model, the Save Now Pay Later model. With their strong devotion to their merchants’ best interests, they developed the model not only to support the merchant but also to empower their consumers to save and pay on their own terms. It’s a mind-blowing trend that merchants are now applying to their business and yielding great results.  

In this episode, Kunle and Michael talk about his hundred-day journey to build Accrue. You will get to hear about how Accrue is aligning their business to the merchant’s best interest. This is a great episode for business owners and marketers looking for a unique way to get more customers by using the Save Now Pay Later model.

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SPONSORS:

This episode is brought to you by:
 
Wayflyer

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Klaviyo
 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
 
Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
 
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Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

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Find out more on rechargepayments.com/2x.