This week the team talk change and manufacturer's efforts to get us to change devices, platforms and even ecosystems. Ewan highlights an effort by Microsoft in the US to get Macbook Air owners to trade-in their laptops in favour of Surface tablets.

Conversation moves on to the wider challenges of switching and the increasing use of cloud services to 'lock' users in to ecosystems as 'stealing' customers becomes a prime way to grow in markets where the majority have a smartphone.

READ MORE, COMMENT & SURVEY: http://361podcast.com/episodes/s07e07-what-would-make-you-switch

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