In this episode, Steve and David discuss how the book Crossing the Chasm helped define and target the right customer for the REBOA system, a medical device designed to allow an inflatable balloon to be inserted into a major artery during a trauma situation. David Spencer is the CEO of Prytime Medical.
 Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

In this episode, Steve and David discuss how the book Crossing the Chasm helped define and target the right customer for the REBOA system, a medical device designed to allow an inflatable balloon to be inserted into a major artery during a trauma situation. David Spencer is the CEO of Prytime Medical. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve and David discuss how the book Crossing the Chasm helped define and target the right customer for the REBOA system, a medical device designed to allow an inflatable balloon to be inserted into a major artery during a trauma situation. David Spencer is the CEO of Prytime Medical.
 Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

S1-04 / Crossing the Chasm with David Spencer

Join Steve Cunningham as he engages in conversation with the world's elite business leaders as they discuss the books that have most influenced their lives and careers.

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S1-04 / Crossing the Chasm with David Spencer

S1-04 / Crossing the Chasm with David Spencer