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Data is at the heart of every digital service in DWP. By making better use of our data, we’ll be able to fully understand customers’ behaviour in order to keep improving our services.
In this episode, Gemma Elsworth, Head of Digital Performance Analytics and Olga Boynton, Hub Lead of Data Science, Ops and Analytics, discuss our data strategy, the importance data plays within our services and how we’re using data to drive our digital transformation forward.
By DWP DigitalData is at the heart of every digital service in DWP. By making better use of our data, we’ll be able to fully understand customers’ behaviour in order to keep improving our services.
In this episode, Gemma Elsworth, Head of Digital Performance Analytics and Olga Boynton, Hub Lead of Data Science, Ops and Analytics, discuss our data strategy, the importance data plays within our services and how we’re using data to drive our digital transformation forward.