In this episode, Steve talks with Bill about his book The Micro-Script Rules: How to tell your story and differentiate your brand in a sentence... or less. Bill explains what a micro-script is and how to use them in your branding. Bill is the founder of Brand Team Six and a New York Times best seller, he is also part of the podcast The Brand Brothers. Look for Brand Team Six online at http://brandteamsix.com/ and as always look for Steve's company Read it for Me at https://readitfor.me/

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