Self regulation is a pledge by quality conscious media professionals to maintain a dialogue with the public - a good way of describing the endeavor by newsrooms to abide by a code of ethics and be accountable to the public. With the formation of the Editors' Forum of Namibia, a Media Ombudsman was appointed to arbitrate complaints by members of the public who felt they hadn’t been dealt a fair hand by the fourth estate. #FreeSpeak host Gwen Lister sits down with Namibia’s Media Ombudsman Dr John Nakuta to talk about the concept of self-regulation – including the promise and the problems of this system.