<p>I chat to <a href="http://www.andjelicaaa.com/">Ana Andjelic</a> - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at <a href="https://www.bananarepublic.co.uk/">Banana Republic</a>. We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.</p>

I chat to Ana Andjelic - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at Banana Republic. We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.

<p>I chat to <a href="http://www.andjelicaaa.com/" rel="noopener noreferrer">Ana Andjelic</a> - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at <a href="https://www.bananarepublic.co.uk/" rel="noopener noreferrer">Banana Republic</a>. We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.</p>

S1 2021 Episode 3: Ana Andjelic, author of 'The Business of Aspiration'

Offcuts is a podcast and newsletter about commerce, culture and AI.  

We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry. 

We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take. 

All grounded in what is actually happening. Not just what is trending.  

Brought to you by the team at Factory: https://www.factory-digital.com/

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Offcuts is a podcast and newsletter about commerce, culture and AI. We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry. We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take. All grounded in what is actually happening. Not just what is trending. Brought to you by the team at Factory: https://www.factory-digital.com/

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S1 2021 Episode 3: Ana Andjelic, author of 'The Business of Aspiration'

S1 2021 Episode 3: Ana Andjelic, author of 'The Business of Aspiration'

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