I chat with Eva Pascoe - a technology and eCommerce trailblazer, speaker, writer, co-founder of the world's first internet cafe and Director of Ecommerce at The Retail Practice.

We discuss how the tragedy at Chernobyl led to her journey in technology, the shift from omnichannel to pure-play DTC, working smarter not harder and why 2020 was more challenging than the dot com crash.