In this conversation, Nicolette interviews Nismah Osman, a songwriter, music producer, and entrepreneur. They discuss the challenges aspiring artists face in breaking through the noise in the music industry and how sync licensing can be a lucrative avenue for earning income from music. Nisma explains that sync licensing involves obtaining a license to use a song in a piece of moving media, such as a TV show or film, and how it can provide artists with upfront fees and backend royalties.
She also shares tips for getting started in sync licensing and emphasizes the importance of building an email list and running targeted ads to monetize music. The conversation explores the importance of treating your creative work as a business and the mindset shift needed to achieve success. It emphasizes the need to operate like a business owner and make strategic decisions to fast track success.
The conversation also touches on the impact of childhood experiences on self-worth and the importance of setting boundaries and reconnecting with oneself. The guest's heart's greatest wish is for more people to come back home to themselves. The episode concludes with a reminder to be present and live life in the present moment.
Takeaways

1. Sync licensing can be a lucrative avenue for aspiring artists to earn income from their music. The modern music industry is highly competitive due to the accessibility of music creation and distribution.
2. To break through the noise, artists need to find ways to rise above the massive wall of music being released every day.
3. Building an email list and running targeted ads can help artists monetize their music and build a dedicated fan base.
4. Sync licensing involves obtaining a license to use a song in a piece of moving media, such as a TV show or film, and can provide upfront fees and backend royalties.
5. Nisma Osman offers coaching and guidance to artists interested in pursuing sync licensing and helps them navigate the industry.
6. Having a niche or unique style of music can be an advantage in sync licensing, as there is a demand for a variety of music in film and TV.
7. Streaming platforms like Spotify may not provide significant income for artists, and alternative revenue streams should be explored.
8. Thinking like a business owner and finding ways to monetize music is crucial for artists to support themselves financially. Treat your creative work as a business and make strategic decisions to fast track success.
9. Set boundaries and honor your needs to reconnect with yourself and discover who you truly are.
10. Childhood experiences can impact self-worth and the ability to engage in self-discovery later in life.
11. Be present and live life in the present moment to fully experience and enjoy it.
12. The guest's heart's greatest wish is for more people to come back home to themselves.

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