Unicorn Marketers

S1 E1: Empathetic Leadership: The Key to Managing a Thriving Marketing Team (Gino Palozzi, CMO at DailyPay)

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In this episode of Marketing Unicorns, Gino Palozzi, Chief Marketing Officer at DailyPay, shares his experiences and strategies for successfully leading a hybrid marketing team. Gino discusses the evolution of marketing, the importance of empathetic leadership, and how to effectively manage remote and in-office talent. [Note: this episode was originally published on our other show — The Remote CMO]

Key Topics Discussed:

  • The shift in marketing from an art to a science, driven by data and technology
  • The importance of empathetic leadership and understanding individual team members' needs and motivations
  • Strategies for building and managing a hybrid marketing team
  • Criteria for determining which roles are suitable for remote work
  • Sourcing and attracting talent for a hybrid work environment
  • Setting expectations and boundaries for remote team members to prevent burnout

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