This episode explores the challenges and opportunities of the transition to a circular economy, with a focus on organizational change. We discuss various studies examining barriers to circular practices in organizations, particularly in the fields of ICT and production. Attention is given to the role of change management models (Lewin, Kotter) and the necessity of holistic thinking, collaboration, and top management commitment. Additionally, the influence of policy and regulation on the implementation of circular strategies is analyzed, along with the importance of behavioral change among both companies and citizens.