Today I sat down with Olivia, a seasoned brand and influencer marketing strategist formerly of the Sterling Rice Group, to pull back the curtain on how brand deals actually happen. We move past the surface-level advice and dive into the "why" behind brand selections—explaining why audience alignment is a non-negotiable, the specific metrics that actually catch a brand manager's eye (hint: it's not just likes), and why Olivia views the most successful creators as partners rather than just influencers. 

Connect with Olivia on LinkedIn or purchase their episode notes here at learnwithkubi.gumroad.com.

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